A Dedicated Search Engine Optimisation Agency In Durban

Your website should appear in front of the people who are searching for your product or services, from and around the areas that you operate in. It would make no sense for your website to appear in Pretoria searches if your primary target market is in and around your opperating area of Durban.

There are many companies in Durban who make promises as to what they can actually achieve for website owners. They promise you the world and deliver mediocre results. While we can’t promise you the number 1 spot on google, we can promise that we will do our absolute best to get you there. Most of the companies we provide our services to are ranking well on the 1st page of google for 1000’s of phrases. Our SEO Durban Services offer high quality services which are built for long term sustainablity, ranking you better for longer.

To rank your site in the Top 3 google maps listings that often appear in local search results, we first need to register for a Google My Business listing. The verification will be sent to your business address. Once the listing has been activated, it can be optimised and organised correctly by us so that you are ready for the next stage of your Google Maps Campaign.

Your maps listings need to be maintained, kept up to date and loaded full of useful content, photos and reviews. These things will help by pushing you up in the map listings results so that more local customers can find you. As a professional SEO company it’s important we manage all aspects of the map listing optimisation, including citation to ensure the search engines know that your location and company information is correct and trustworthy.

An SEO Durban company  ( Like Silver Linings Technologies ) can improve your site to ensure that your website has presence is in the Durban area. This will prevent you from wasting your time and money on attracting and speaking to customers from places you don’t even cover!  The process is hugely time consuming which is why most businesses allow an SEO profressional to do it for them.

If you are a multi-location or nationwide company, then we can build pages on your site that target the Durban area specifically, along with other regions of the province you may want to cover. The areas inside of Durban include: Durban, Durban North, Durban Central, Durban South, Hillcrest, Pinetoen, Amanzimtoti,Queensburgh, Umhlanga and many more.

Fancy having a go yourself,  this is some of the things you might want to start with :

Local SEO can be improved by implementing the following SEO tactics to your strategy:

Local Citations – Local citations are online mentions of your company name, address, contact numbers and often include map listings. This information is often posted on other websites. The most obvious example would be your google maps listing. If you don;t already have one this should be the first place you start if you want to get found by customers in your local area.

Local Social Media – Often there are social media pages that exist in your local area, it’s a good idea to interact on a professional level where possible and to engage with local people using your company name where possible. If there are no local pages then your company can manage its own groups and also have full control over who advertises there!

Local Meta Tags, Page Titles and ALT Tags – Adding your business location in your page titles, descriptions and meta tags can increase your chances of being found online. If your services reach farther afield, you should create pages that have that place name in everything. Example: SEO Agency Durban – could be changed to – SEO Services Durban if you wanted to get search engine placement for individual areas that potential customers may be searching in.

SEO services are still best way for long term presence in search results and a great way to get noticed online in Durban. We work on strategies which have  area specific content to your site as well as link building, geo-tagging  in the area that you could take advantage of. 

Contact us today, let us help your businesses get noticed in Durban! 

It’s a question business owner’s often ask “Why is SEO So Important for My Business?”

To be fair, it’s a reasonable question, especially for people who work outside of the industry.

Too often, owners get hung up on the “How” of SEO, when in fact, the “Why” is as important.

SEO, or to give it its full name Search Engine Optimisation is a bit of a mystery. You can’t physically see it, no anyone outside of search engine providers (Google) knows what really makes it tick , and for the most part its difficult to accurately measure.

If you think about it. Search engine optimisation simply means optimising your website both internally and externally so that it ranks high in the search results.

And its that we want to talk about in this post. The benefits of SEO to businesses. In effect, the “Why” of SEO.

What is the Main Benefit of SEO to My Business?

To answer this question its best to reverse engineer it and start with the outcome.

When you’re in business, your desired outcome should be profit. We know there are other outcomes, but it would be unusual for a business to not see profit as its main purpose for being.

To make a profit you need sales, to make sales you need customers and to attract customers you need to be visible.

Any business can be indexed in Google, but not every business can be found on Google for their desired and relevant search terms.

To be visible on Google you need to be on page one. Business’s on page one get more click-through’s and win more customers, it’s as simple as that.

Don’t believe us? Ask yourself how many times you scroll through to page two on Google?

The truth is, for most businesses, the only way they know how to be visible on Google is to pay. You’ve no doubt seen the “Sponsored” results at the top of each page.

Make no mistake, if you take this route without knowing how to do it properly, it’s expensive. Every time someone clicks on your link, you pay. This is method is called PPC or Pay Per Click but there is another way.

You guessed it. SEO is an alternative way of your business reaching the holy grail, the front page of Google.

Without getting into technicalities and algorithms. Effective SEO means your website sends the right signals to Google. Signals that say you are the perfect business to put in front of their customers.

So, the main reason why SEO is important is it can help you attract more customers, win more sales and make more profit.

What Other Ways Can SEO Help My Business?

While SEO can help you reach page one and make more revenue, its importance doesn’t stop there.

Good SEO is the foundation of longevity.

In an ever-changing landscape, a business that gets the basics right has more chance of long-term success. Using SEO to help your business become a permanent fixture on page one of Google should be paramount to all business owners.

If your business is visible, it stands a much better chance of attracting new customers.

Another often overlooked benefit of SEO is it can give your business an air of authority and brand awareness.

Intentionally or not, potential customers think businesses that top search results are authoritative. Often, this means they also assume that the business on top is the best.

People trust Google. If Google feels you are worthy of putting in front of their customers, people will trust your brand.

It’s difficult to quantify the value of trust in business. But, it’s reasonable to assume that trust plays a role in our buying decisions.

You’re more likely to buy from a business you trust than the one you’ve never heard of so raising brand awareness can only be a good thing.

Over time, your name will become familiar. Familiarity breeds trust and authority. A familiar business is one you’ll feel comfortable spending money with.

Why SEO Should Be Important to Your Business

We’re sure you’ll agree, if you want to do business on the internet, SEO is important.

Whether you’re selling directly via eCommerce, collecting leads, selling a service or raising awareness of your brand, SEO is an important tool in your armour.

And the good news is, you don’t need to understand how SEO works, that’s our job.

All you need to do is appreciate why SEO is important to your business. Once you do that, you’ll already be so far ahead of the competition.